Cases

Behind every registration that came through is a story of careful work. Representative matters below.

2000+Clients served

80%Registration success rate

5yrs+Average agent experience

Zufu Youpin

Northeast ChinaFull-class filingInbound lead

Client: Founder of a food company in Northeast China
Source: Contacted us online
Scope: Full-class trademark protection

Closed on a single phone call — every class registered in one filing round, and the client was admitted to China CO-OP.

Zhao Xiaochu

ShandongCore class takenReferral

Client: Founder of a restaurant brand in Shandong
Source: Referred by a friend
Obstacle: Class 43 — the core class — was already registered by a third party under an identical name

A tailored strategy after several conversations; registration secured despite the obstacle

Liu Le Ge

FujianDistinctiveness refusalFrom doubt to trust

Client: Owner of an original restaurant brand in Fujian
Source: Web enquiry; several earlier filings elsewhere had failed
Obstacle: Refused for lack of distinctiveness (absolute ground); the client did not trust us at first

Trust earned through persistent communication; registration granted — the client could barely believe it, praised our professionalism, and finally understood the whole process

Yu Zhi Jia

GuizhouSimilarity refusalReview defence

Client: Founder of a seafood brand in Guizhou
Source: Web enquiry; refused for similarity elsewhere
Obstacle: Too close to prior marks; the previous agency offered no workable plan

We advised going straight to review with a non-similarity defence — registration granted.

Hard case

Wuyi Culture

GuangzhouFigurative markCitation cancelled

Client: A cultural communication company in Guangzhou
Source: Figurative mark refused elsewhere
Obstacle: Refused for similarity to a figurative mark associated with a well-known e-commerce brand

The client doubted we could beat a big company; after repeated talks and investigation we filed for review — and cancelled the cited mark, winning the review

Hard case

Tesla PRO

HarbinOpposed at publicationDefence wonCross-border

Client: A technology company in Harbin
Source: Referral; their mark was opposed during publication elsewhere
Obstacle: Opposed by a well-known international car maker — blanket cross-class attack bordering on abusive enforcement

We identified it as abusive cross-class enforcement and built the defence — defence succeeded, core goods retained

Hard case

Chuanjiu Group · Zhenqing

ShandongClasses 33 & 3230+ year brandOpposition

Client: Chuanjiu Group, Shandong subsidiary
History: Filed 1989, registered 1990 in classes 33 and 32 — a local heritage brand for over three decades
Obstacle: Long free-ridden by lookalikes; in 2023 a third party filed 颜真卿 and reached publication

The client retained us to file an opposition; the CNIPA refused registration, protecting the heritage brand

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